Free Marketing System Scorecard

What's missing from your marketing system? Find out in two minutes.

Ten quick questions on how you get found, reply, book and keep clients. Get a score out of 100, see what's missing and what each gap is costing you.

10 questions
About 2 minutes
Results on screen

Start here1 of 10

How do you manage social media?

Tap an answer to begin. Free, about two minutes, and your results appear on screen.

Works with the tools you already use. Payments, calendars, messaging, ads and more.

StripeGoogle CalendarWhatsAppXeroInstagramGoogle MeetQuickBooksMetaShopifyGmailLinkedInPayPalGoogle AdsWordPressMakeStripeGoogle CalendarWhatsAppXeroInstagramGoogle MeetQuickBooksMetaShopifyGmailLinkedInPayPalGoogle AdsWordPressMake

What you'll get

A clear picture of your system. In about two minutes.

No sales call and nothing to download. Your results appear on screen the moment you finish, and we email you a copy to keep.

01Your score

One number for how well it all runs

Your score out of 100 shows how much of your marketing runs on its own, and how much still depends on someone remembering.

Score out of 100Where you standWhat it means

Your scoreExample

out of 100

Half a system

Some parts run on their own, but the gaps between them are where enquiries slip away.

02Every part, marked

All ten parts of your system, checked

Social media, forms, reviews, your inbox, follow up, AI, bookings, CRM, payments and email, each marked missing, patchy, partly there or in place.

10 partsMissing to in placeAt a glance

Your system, part by part10 parts

Calendars and bookingsIn place

CRMPartly there

One inboxPatchy

Automated follow upMissing

ReviewsMissing

03Fix these first

The three gaps that matter most

What each one is costing you, and exactly what we'd build to fill it, so you know where to start.

Top 3 gapsWhat it costsWhat we'd build

Fix these firstTop 3

01Automated follow upAn instant reply to every enquiry, then follow ups that keep going until they book or say no.

02ReviewsEvery happy client asked at the right moment, low scores sent to you first, and a reply drafted for every review.

03One inboxEvery channel in one inbox, each message on the contact's record and assigned to the right person.

Start the free scorecard

Ten questions, about two minutes. Free, with no card details.

Why it matters

Every gap is a leak. And leaks add up.

Enquiries get lost between inboxes. Replies wait for someone to be free. Clients who'd happily come back never hear from you again. None of it shows up on a report, which is why it's so easy to miss.

A typical setup Where enquiries slip through

Web form

Inbox

CRM

Spreadsheet

Social DMs

Booking app

Email tool

Invoicing app

Slipped through while you've been watching0

Web form to inbox:Enquiry sat unread

Social DMs to booking app:DM never answered

Inbox to crm:Never added to the CRM

Booking app to email tool:No reminder sent

CRM to spreadsheet:Typed in twice

11h 54m

The average wait for a first email reply when demo requests were sent to 114 B2B companies.

Workato lead response test, March 2026. Workato sells automation software, so weigh it with that in mind. Source

61%

of B2B buyers put slow replies to their enquiries in their top three frustrations with suppliers.

Mixology Digital, B2B Buyer Report 2025. 511 B2B buyers in the UK and the US. Source

What it checks

Ten parts of your system. Here's what good looks like.

The scorecard checks each of these against how you work today. They're the same parts Afoofa builds for clients, so every gap comes with what we'd do about it.

Social media

One planner for every channel, and you can see which posts bring in enquiries.

Website forms

Every form creates a contact, records where they came from and starts the follow up.

Reviews

Every happy client is asked at the right moment, and every review gets a reply.

One inbox

Email, WhatsApp, DMs and chat in one inbox, on one record per person.

Automated follow up

An instant reply to every enquiry, then follow ups until they book or say no.

AI that answers from your own information and knows when to hand over.

Calendars and bookings

Booking straight from the enquiry, with reminders and no show follow ups.

CRM

One record per client, kept up to date by the whole team.

Proposals and payments

Proposal, signature, invoice and payment reminders in one flow.

Email marketing

Regular emails, plus sequences that respond to what each person does.

How it works

Two minutes, start to finish.

01
Answer ten questions
One at a time, no typing. Pick the answer closest to how you work today.
02
See your score straight away
Your score out of 100, every part marked, and the three gaps to fix first.
03
Keep it, or have it built
We email you a copy to keep. If you want the gaps filled, apply and the team will come back to you within two working days.

Start the free scorecard

Free, about two minutes, and your results appear on screen.

In their words

If you're looking for a complete solution to build, run, and scale your business, I can't recommend Afoofa highly enough. The team is brilliant.

Matthew

Cofounder, Thursday Dating

Read the story

The founder

Built by a marketer, not a software company.

I'm Charlie, founder of Afoofa and URCMO. Ten years ago I left my job and built my first business from a spare bedroom, so I know what it's like to hold everything together yourself.

Today I work as a fractional CMO for growing businesses. Afoofa is the system my team and I build for clients who want their marketing to run properly, every day, whether we're in the room or not.

Start the free scorecard Or get the five automations we'd build first