About
Marketers who build systems. Not a software company.
Our fractional CMO practice. Senior marketing leadership for growing businesses: positioning, growth plans, teams and reporting. It works with whatever tools a client already has.
Visit urcmo.comThe platform we build and run for clients who need one: CRM, follow up, booking, payments, marketing and AI agents, designed around the strategy and looked after every month.
Apply to work with us →How we work. Four things we don't compromise on.
We start with how your business wins clients and build to match. No templates, no bending your business to fit the software.
We take on a limited number of clients. If we're not right for you, we'll say so and point you somewhere better.
Launch is the start, not the end. We stay on to run, measure and improve the system with you.
People design the strategy and the system. AI does the repetitive work, faster, inside clear guardrails.
The founder
Built by a marketer, not a software company.
I'm Charlie, founder of Afoofa and URCMO. Ten years ago I left my job and built my first business from a spare bedroom, so I know what it's like to hold everything together yourself.
Today I work as a fractional CMO for growing businesses. Afoofa is the system my team and I build for clients who want their marketing to run properly, every day, whether we're in the room or not.
“Software never grew anyone's business. A clear plan, a system built to deliver it and people who look after it do.”
Charlie, founder
FAQ
About us, answered.
URCMO is Charlie's fractional CMO practice: marketing strategy and leadership. Afoofa is the system the team builds and runs for clients. URCMO clients without a proper system usually end up on Afoofa, and Afoofa clients can bring in a fractional CMO when they need one. Neither is a condition of the other.
Ready for a system built for your business, and nobody else's?
No templates and nothing cookie cutter. Every Afoofa system is designed around how you work and what you need. Apply in two minutes and, if we're a good fit, we'll show you exactly what we'd build.