Who do you usually work with?

Funded startups, new consumer brands, scale ups and established companies in the UK, Europe, the Middle East and the US, whose growth depends on leads, campaigns, clients and repeat revenue.

What if our situation isn't listed here?

Apply anyway and tell us what's going on. We review every application properly and will be honest about whether we can help.

Do you keep our existing software?

Where it earns its place, yes. Specialist tools like accounting, product analytics or ecommerce platforms usually stay and connect to Afoofa. Tools that duplicate what Afoofa does are usually retired.

Use cases

Built for companies that are growing. Six scenarios you might recognise.

Funded startups, new consumer brands and scale ups. Each scenario shows what was going wrong, what our team did and what the system does now.

Startups Consumer brands Scale ups

These are representative scenarios, not specific clients. For real client stories, see Customers.

A software team working together around laptops

B2B SaaS Demo requests going cold

A group of runners training together on a beach

Sports brand Launching without a system

Fintech Scaling into new markets

Who we build for

Three kinds of company. One way of working.

Startups

Seed to Series B. Founders who have raised and need a marketing engine before they hire a full team.

Demo requests going coldB2B SaaS Starting from zeroVenture backed startup Supplier onboardingMarketplace

Consumer brands

New brands launching direct to consumer, through retailers or both, who need demand caught and customers brought back.

Launching without a systemSports brand

Scale ups

Growing teams across offices and markets, outgrowing their first CRM or paying for an enterprise one nobody enjoys.

Too much softwareTechnology services Scaling into new marketsFintech

Six scenarios. Find the one that sounds like you.

B2B SaaSDemo requests going cold

A Series A software company

Demo requests waiting days. While competitors replied in minutes.

A Series A software company was spending well on paid search and LinkedIn. Demo requests landed in a shared inbox, booking took four emails, and trial users who didn't convert on their own never heard from anyone.

Read the scenario

A founder mapping a plan on a glass whiteboard

Venture backed startupStarting from zero

A seed stage startup

Just raised. No marketing engine yet.

A seed funded startup had closed its round and promised investors growth. The founders were running marketing between product and hiring, with a website, a LinkedIn page and a spreadsheet of leads.

Read the scenario

Sports brandLaunching without a system

A new sports brand

Launching in six weeks. With nothing in place to catch the demand.

A new running and training apparel brand had the kit, the athletes and a launch date. It didn't have a way to turn launch buzz into a waitlist, first orders and repeat customers, or to manage the running shops and clubs asking to stock the range.

Read the scenario

A team collaborating in a modern open plan office

Technology servicesToo much software

A 150 person technology services company

Enterprise software. Used like a spreadsheet.

A fast growing technology services company bought an enterprise CRM when it raised its last round. Two years on, the admin who built it had left, the teams worked around it in spreadsheets and the renewal was due.

Read the scenario

FintechScaling into new markets

A UK fintech expanding abroad

One team. Three markets and three time zones.

A UK fintech had found its market at home and raised to expand into the UAE and the US. The sales team was about to be spread across London, Dubai and New York, with a system built for one market.

Read the scenario

MarketplaceSupplier onboarding

A two sided events marketplace

Plenty of demand. Suppliers onboarded by hand.

A venture backed marketplace connecting companies with venues and caterers for corporate events had strong demand. Growth was capped by how fast the team could recruit, vet and onboard new suppliers.

Read the scenario

FAQ

Questions about these scenarios.

They're example scenarios based on situations we see again and again. Company details are representative rather than specific businesses. For real client stories, see our Customers page.

Ready for a system built for your business, and nobody else's?

No templates and nothing cookie cutter. Every Afoofa system is designed around how you work and what you need. Apply in two minutes and, if we're a good fit, we'll show you exactly what we'd build.

Apply now