Example scenario · Venture backed startup
Just raised. No marketing engine yet.
A seed funded startup had closed its round and promised investors growth. The founders were running marketing between product and hiring, with a website, a LinkedIn page and a spreadsheet of leads.
An example scenario based on situations we see often. Details are representative, not a specific client.
The situation
Where they started.
The round was closed and the board wanted a plan for growth. There was no head of marketing yet, and hiring a full team before the product had proven itself felt like a gamble.
Leads came from the founders' networks, events and a trickle of website enquiries. They lived in a spreadsheet and in people's heads. Nothing followed up automatically, and nobody could say which activity was working.
The problem
What it was costing them.
6 tools, each doing one job, with nothing making sure they agreed. These are the places things slipped.
Time taken away from product, hiring and investors.
Great conversations at events with no follow up afterwards.
No numbers to show what marketing was producing.
A push to hire a team before knowing what it should do.
What we did
Strategy first. Then the build.
A fractional CMO from our team built the go to market plan with the founders
Defined the ideal customer, the offer and the message for each channel
Set the targets and the monthly board reporting
Planned the first marketing hire and what the system would hand over to them
Focused pages for each audience and offer, all feeding one CRM.
Contacts from events and LinkedIn added in seconds through a simple form, then followed up automatically.
A founder led newsletter and nurture sequences that keep the company front of mind.
A month of LinkedIn and Instagram posts planned, approved and scheduled in one sitting.
Leads, pipeline and revenue by channel, ready for every board meeting.
The system
What the team sees every morning.
One pipeline, updated by the system as things happen. New enquiries arrive, follow ups go out and deals move on without anyone copying data between tools.
Swipe to see the whole pipeline.
Illustrative screen with invented companies and figures.
How it came together
From review to a system that runs.
We looked at every tool, every journey and where things were getting lost.
A working session with the leadership team to agree the plan and the priorities.
We built the system from a blank page, with landing pages, CRM, campaigns and reporting.
Short sessions for each team, then a phased switch over so nobody lost a day.
Monthly check ins to refine journeys, reports and campaigns as the company grows.
What changes
Before, and after.
FAQ
Questions about this kind of build.
No. Plenty of founders come to us before their first marketing hire. We plan it, build the system and run it with you, and when you do hire, they inherit a working setup.
Sound familiar? Let's fix it properly.
Tell us what's going on in your business. If we're a good fit, we'll show you exactly what we'd build.
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