Every message in one inbox. Email, SMS, WhatsApp, social and chat.
Email, SMS, WhatsApp, Facebook Messenger, Instagram DMs, website chat and calls land in one shared inbox, on the contact's record. Assign each conversation to the right person and stop answering the same enquiry twice.

Illustrative screen with invented names and figures.
What's included
Conversations inbox, done properly.
Every channel, one thread
Email, SMS, WhatsApp, Facebook Messenger and Instagram DMs sit in one conversation per contact, so context never gets lost between apps.
Live chat on your website
Visitors start a chat on your site and your team replies from the same inbox, with the conversation saved to their record.
Calls in the same place
Calls are handled from Afoofa and logged against the contact, next to every email and message they've sent.
Missed call text back
If nobody picks up, the caller gets a text straight away, so the enquiry stays warm until someone can reply.
Team assignment
Assign conversations to a person or a team, see who owns what, and hand over without forwarding emails around.
Context on every reply
Your team replies with the contact's deals, bookings and payments in view, because the inbox sits on the CRM.
How we build it
Designed with you. Then run with you.
You don't get a login to an empty account. Our team designs this part of your system around how you work, builds it, trains your people and keeps improving it.
Connect every channel
We connect your email, phone numbers, WhatsApp, Facebook, Instagram and website chat, and check each one sends and receives properly.
Decide who answers what
We agree ownership with you: which enquiries go to sales, which go to account managers, and what happens out of hours.
Write the first response
We write the missed call text back message and the website chat greeting in your voice, and agree the tone for every reply.
Train and review
We train your team to work from one inbox, then review unanswered conversations and ownership with you every month.
Connections
Plugged into the tools you keep.
Where a specialist tool earns its place, it stays and connects. Anything Afoofa already does gets retired, so there's one less login and one less bill.
In practice
How it fits a real situation.
FAQ
Inbox, answered.
Email, SMS, WhatsApp, Facebook Messenger, Instagram DMs, live chat on your website and phone calls. Every message is saved to the contact's record, whichever channel it came through.
Ready for a system built for your business, and nobody else's?
No templates and nothing cookie cutter. Every Afoofa system is designed around how you work and what you need. Apply in two minutes and, if we're a good fit, we'll show you exactly what we'd build.