How does HubSpot pricing work?

HubSpot offers a free plan for up to 2 users, then Starter, Professional and Enterprise tiers, priced on seats and, for Marketing Hub, marketing contacts. Marketing Hub and Sales Hub list a required one off onboarding fee on Professional and Enterprise. We checked HubSpot's pricing pages in September 2026.

What are HubSpot marketing contacts?

They are the contacts you choose to market to, for example with marketing emails or ads. HubSpot counts them towards your billable contact tier, and contacts you don't set as marketing don't count towards it.

Is Afoofa cheaper than HubSpot?

It depends on your team and your scope, so we don't make blanket claims. HubSpot prices by seat, tier and marketing contacts, while Afoofa gives a tailored quote for the build plus a monthly fee that covers the platform and our team running it. Compare the total, including onboarding and the time your team spends on admin.

Can we move from HubSpot to Afoofa?

Yes. Migration is part of every Afoofa build: we agree what moves across, such as contacts, pipelines and open deals, then move it and train your team before you switch over.

Afoofa vs HubSpot

HubSpot is software you run. Afoofa is a system we run with you.

HubSpot is an excellent platform that your team, or a partner you hire, configures and looks after. Afoofa is a system that senior marketers design and build around your business, then run and improve with you every month.

Apply now See the comparison

Written by the Afoofa team. Sources listed and checked in September 2026.

One system, run with you

DesignedBuiltRun with you

HubSpot

Software you configure

Hubs and tiersSeatsYour admin

The short answer

Choose HubSpot if you have an in house team who want to own and configure the platform, or you want to start free and grow into it at your own pace. Choose Afoofa if you want marketing and sales run from one system that a senior team designs, builds and looks after with you.

Side by side

How they compare.

HubSpot

What you buy

A built system and a team that runs it

Software, sold as hubs and tiers

Pricing model

Tailored quote: one off build, then a monthly fee

By tier and seat, plus marketing contact tiers

Onboarding

Part of the build: scoping, migration, training

Paid onboarding required on Marketing and Sales Hub Professional and Enterprise

Who configures it

Our senior marketers design and build it

Your team, HubSpot onboarding or a Solutions Partner

Day to day admin

We run and improve it with you monthly

Your team, or a partner you hire

What's included

CRM, inbox, campaigns, social, bookings, payments, reviews, sites

Hubs for marketing, sales, service, content and data

Agents trained on your business, with guardrails

AI agents, plus monthly credits for AI features

Training

We train your team on your own system

HubSpot Academy: free online courses

Getting started

By application, with a capped number of clients

Self serve, with a free plan for up to 2 users

Honestly

Which one suits you?

Choose

You want marketing and sales in one system, under one login, built around how you win clients.

You'd rather not hire or manage someone to administer the software.

You want a senior team running and improving it with you every month.

You'd rather agree one tailored quote up front than manage seats and contact tiers.

HubSpot suits you better if

You have an in house RevOps or marketing operations team who want to own the configuration.

You want to start on a free plan and add hubs yourself as you grow.

Your agency, your partners or your key apps already work in HubSpot.

You want to train your own people through free HubSpot Academy courses.

In more detail

Two different things to buy

HubSpot is a software platform. You choose hubs and tiers, then your team, HubSpot's onboarding service or a Solutions Partner sets it up.

Afoofa is a built system and a team. Senior marketers design it around how you win clients, build it, move your data across, train your people, then run and improve it with you every month.

How the pricing works

HubSpot prices by tier and by seat, and Marketing Hub also bills on marketing contacts: the contacts you choose to market to. Its pricing pages list a required one off onboarding fee on Professional and Enterprise for both Marketing Hub and Sales Hub.

Afoofa has no public price list. After we review your application, you get a tailored quote for the build and a monthly fee that covers the platform and our team.

Where HubSpot is the better choice

If you have an in house RevOps or marketing operations team who want to own the setup, HubSpot gives them a deep platform, an app marketplace, a network of Solutions Partners and free training through HubSpot Academy.

It also suits teams who want to start free and add hubs on their own timeline.

Where Afoofa fits

Afoofa suits funded startups, scale ups and established companies that want marketing and sales run properly without hiring someone to administer the software. Everything sits under one login, and AI agents are trained on your business, with guardrails.

Sources

Checked September 2026

Products and prices change. If anything here is out of date, email hello@afoofa.ioand we'll correct it.

FAQ

Questions, answered.

For teams that want marketing and sales run from one system without administering it themselves, yes. Afoofa is designed, built and run with you by a senior marketing team, whereas HubSpot is software you configure yourself or with a partner. If you have an in house team who want to own the platform, HubSpot may suit you better.

Other comparisons.

Afoofa vs SalesforceSalesforce can do almost anything. Afoofa is built to do what you need.Read the comparison

Afoofa vs Hiring a freelancer or agencySetting up is one job. Running it every month is another.Read the comparison

Afoofa vs Building your own tool stackSix tools, six logins, six bills. Or one system that already works together.Read the comparison

Ready for a system built for your business, and nobody else's?

No templates and nothing cookie cutter. Every Afoofa system is designed around how you work and what you need. Apply in two minutes and, if we're a good fit, we'll show you exactly what we'd build.

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