The follow up happens anyway. Triggered by what each contact actually does.
Workflows start from forms, calls, bookings, payments and tags, then branch, wait, notify your team and act. AI steps, webhooks, the API, Zapier and Make connect everything else you rely on.
Illustrative screen with invented names and figures.
What's included
Workflows and automation, done properly.
Triggers from real activity
Start a workflow when a form is submitted, a call comes in, a meeting is booked, a payment lands or a tag is added.
Branches and waits
Send each contact down the right path based on what they said or did, and wait the right amount of time before the next step.
AI steps
Put AI to work inside a workflow, with its output feeding the next step and your rules around it.
Webhooks and API
Send and receive data between Afoofa, your product and your internal tools using webhooks and the API.
Zapier and Make
Connect the tools that don't talk to Afoofa directly, without building anything custom.
Internal notifications and tasks
Tell the right person the moment something needs them, and create a task so it doesn't get forgotten.
How we build it
Designed with you. Then run with you.
You don't get a login to an empty account. Our team designs this part of your system around how you work, builds it, trains your people and keeps improving it.
Find the manual work
We walk through your sales and marketing process with you and list every step someone does by hand that a workflow could do instead.
Design the logic
We map each workflow before building it: the trigger, the branches, the waits and what happens when something goes wrong.
Build and test
We build the workflows, write every message in your voice and run test contacts down each path before switching anything on.
Monitor and improve
We check the workflows with you every month, fix anything that has drifted and add new ones as your process changes.
Connections
Plugged into the tools you keep.
Where a specialist tool earns its place, it stays and connects. Anything Afoofa already does gets retired, so there's one less login and one less bill.
In practice
How it fits a real situation.
FAQ
Automation, answered.
Workflows can start from forms, calls, bookings, payments and tags. They can also start from outside Afoofa through a webhook, the API, Zapier or Make.
Ready for a system built for your business, and nobody else's?
No templates and nothing cookie cutter. Every Afoofa system is designed around how you work and what you need. Apply in two minutes and, if we're a good fit, we'll show you exactly what we'd build.