Join the team

Join the team. Build the systems growing companies run on.

Afoofa designs and builds bespoke marketing systems for funded startups, consumer brands and scale ups. We work with freelance and contract specialists in CRM, AI, marketing, account management and business development. If you build things properly and like seeing them used, we'd like to hear from you.

A smiling man in a light blue shirt

Remote

Work from wherever you do your best work, with clients across the UK, Europe, the Middle East and the US.

Freelance or contract

Rates are agreed with you, per project or per month, depending on the work.

Real systems

You build things clients use every day, and you see what they change.

Marketers first

Every build starts with how a client wins and keeps clients. The tools come second.

Open roles

Seven roles. All remote, all freelance or contract.

CRM and Automation SpecialistFreelance or contractRemoteYou build the systems our clients run on: pipelines, workflows, forms, calendars and the integrations that tie them together.Read more

What you'll do

  • Turn a strategy session into a working build: pipelines, stages, custom fields and dashboards
  • Build workflows that follow up, route leads and keep records clean
  • Connect the tools a client keeps, through native integrations, webhooks and APIs
  • Move contacts, companies and deals across from old systems and clean them up
  • Test every build properly before it goes live, and document it for the client

What you'll bring

  • Hands on experience building in a CRM and marketing automation platform, such as HubSpot, Salesforce or similar
  • A tidy, logical way of working: naming, tagging and documenting as you go
  • Comfort with webhooks, APIs and tools like Zapier or Make
  • Clear written English for working with clients in a shared Slack channel

A bonus: experience moving data between CRMs, and reporting people actually read.

Apply for this role
AI Agent and Automation SpecialistFreelance or contractRemoteYou build the AI agents inside our clients' systems: agents that reply, qualify, answer calls and book, and the automations that connect them to each client's data.Read more

What you'll do

  • Build AI agents that reply across chat, email, SMS and WhatsApp in a client's voice
  • Set up voice AI agents that answer calls, take details and book meetings
  • Build the automations around each agent, so leads, bookings and handovers land in the right place
  • Write and test prompts, knowledge bases and guardrails, with a clear handover to a person
  • Connect Claude, ChatGPT and other assistants to client data through MCP, and improve each agent every month

What you'll bring

  • Experience building AI agents with large language models in live use, not just experiments
  • Strong prompt writing and a habit of testing against awkward cases
  • Experience with automation workflows, APIs and webhooks, and how data moves between tools
  • Good judgement about when AI should hand over to a person

A bonus: experience with voice AI, or building MCP servers and Claude workflows.

Apply for this role
Business Development ManagerFreelance or contractRemoteYou open the right conversations with funded startups, consumer brands and scale ups, and turn them into strategy sessions and new clients.Read more

What you'll do

  • Find and research companies whose marketing needs joining up: funded startups, consumer brands and scale ups
  • Start conversations on LinkedIn, by email and at events, in a way people actually reply to
  • Run discovery calls and book strategy sessions with the team
  • Build partnerships with agencies, consultants and investors who can introduce us
  • Keep every lead and conversation up to date in the CRM, and follow up until there's an answer

What you'll bring

  • Experience in business development or new business at an agency, consultancy or software company
  • A record of opening conversations with founders, CMOs and marketing directors
  • Confidence explaining CRM, marketing automation and AI in plain English
  • Excellent written English and a natural, human way of writing outreach

A bonus: an existing network across funded startups, scale ups or investors, or experience selling marketing or technology services.

Apply for this role
Account ManagerFreelance or contractRemoteYou look after a group of clients from the day they sign: their private Slack channel, their requests, their timelines and the relationship.Read more

What you'll do

  • Onboard new clients and keep each build on schedule
  • Run each client's private Slack channel and support requests, urgent ones first
  • Keep every client clear on what's happening, what's next and when
  • Scope new requests with the team, and prepare quotes for work outside a plan
  • Spot when a client needs more support, or is ready to step down to a lighter level

What you'll bring

  • Experience as an account manager at an agency, consultancy or software company
  • A calm, organised way of working, with nothing left hanging
  • Confidence with founders and directors, including the harder conversations
  • Excellent written English and quick, clear replies

A bonus: experience with CRM or marketing automation projects, or with funded startups and scale ups.

Apply for this role
Client Marketing ManagerFreelance or contractRemoteYou make sure each client's system keeps earning its place: the monthly check in and report, and a plan for what gets improved next.Read more

What you'll do

  • Lead each client's monthly check in and present a report on what's working
  • Turn the numbers into next steps: campaigns, journeys and fixes
  • Plan each month's set number of improvements with the client and the build team
  • Brief the specialists on campaigns, content and automations, and check the results
  • Bring new ideas to clients before they have to ask

What you'll bring

  • Experience in marketing at an agency or in house, ideally across email, social and paid
  • Comfort reading reports and analytics and explaining them simply
  • Confidence talking about leads, campaigns and pipelines with founders and directors
  • Excellent written English and a sharp eye for what's working

A bonus: working knowledge of CRM and marketing automation, or experience with funded startups and scale ups.

Apply for this role
Digital Marketing SpecialistFreelance or contractRemoteYou run the paid ads, search and tracking that bring leads into our clients' systems, and make sure every lead is measured back to where it came from.Read more

What you'll do

  • Plan, build and manage campaigns on Google, Meta and LinkedIn
  • Improve rankings in Google and visibility in AI search, through content, on page and technical SEO
  • Build and test landing pages and forms that turn clicks into leads
  • Set up GA4, Google Tag Manager and conversion tracking, so every lead is tied to its source
  • Report on cost per lead and what's working, and move budget towards it

What you'll bring

  • Hands on experience running paid campaigns on Google Ads and Meta, ideally LinkedIn too
  • A solid grasp of SEO, from keyword research to technical fixes
  • Confidence with GA4, Google Tag Manager and conversion tracking
  • Clear written English and the ability to explain results simply

A bonus: experience with AI search visibility, or B2B lead generation for funded startups and scale ups.

Apply for this role
Email and Content SpecialistFreelance or contractRemoteYou write and build the campaigns, nurture sequences and social content that run through our clients' systems, in each client's voice.Read more

What you'll do

  • Write and build email and SMS campaigns, newsletters and nurture sequences
  • Plan and write social content for each client's calendar
  • Edit AI drafted content until it sounds like the client
  • Test subject lines, timing and content, and report what works
  • Keep every email accessible, on brand and in line with UK GDPR

What you'll bring

  • A portfolio of email and content work you're proud of
  • Strong British English and the range to write in different brand voices
  • Experience building emails in a marketing platform
  • A good grasp of email deliverability and consent

A bonus: basic HTML for email, and writing for both B2B and consumer brands.

Apply for this role

Don't see your role? Apply anyway: choose Something else on the form and tell us what you do.

Apply

Tell us what you've built.

A few details and one question about your work. No cover letter, and no CV needed: a LinkedIn profile or portfolio link is plenty.

Every application is read by the team. If there's a fit, we'll be in touch to arrange a call.

Takes about 3 minutes. Every application is read by the team.

FAQ

Joining, answered.

Freelance or contract to start. Rates are agreed with you, per project or per month, depending on the work.