AI and integrations

AI that works for your business. Because the foundations are built first.

AI agents that reply, qualify, book and follow up in your voice. Claude, ChatGPT or your preferred AI assistant connected to your data through MCP. And a system that plugs into the tools you already use.
Apply to work with us →See an agent at work

AI, done properly

People design it. AI makes it faster.

AI is only as good as the system underneath it. So we build the foundations first: your pipeline, your messages, your data. Then we put AI to work on top, trained on your business and the way you talk. Afoofa has its own AI built in, and connects to Claude and the tools you already use.
Reply to enquiries by email, text or chat, in your voice
Qualify leads and book calls straight into your calendar
Write email campaigns and social posts for you to approve
Draft replies to your Google and Facebook reviews
Answer calls and take messages
Follow up with leads and clients who have gone quiet
InboxShared inbox
AI agent on
SJ
Sarah Jensen
sarah@brightworkstudio.co.uk
09:02
Help pulling our marketing into one place

Hi, we're using about six different tools and leads keep slipping through. Could we have a chat about what you'd build for us? Budget is there, we just want it done properly.

AI agent
Reading the enquiry
Checking your calendar
Matching your services and pricing rules
Writing in your tone of voice
Reply draftTo: Sarah Jensen

Waiting for the enquiry…

Tue 10:00Thu 14:00

How it fits together

Its own AI built in. Your favourite AI assistant, connected too.

Built into Afoofa
Included in the platform, set up by us
  • Conversation AI. Replies by chat, email, text, WhatsApp and Instagram
  • Voice AI. Answers calls, takes details and books appointments
  • Reviews AI. Drafts replies to Google and Facebook reviews
  • Content AI. Writes emails, posts and pages in your tone
  • Workflow AI. AI steps inside your automations
Afoofa
Your data, in one place
Your AI assistant, through MCP
Claude, ChatGPT or any assistant that supports MCP

Connect Claude, ChatGPT or another assistant that supports MCP, and work with your Afoofa data from a chat, with your rules in place.

Ask about your pipelineCheck your calendarSummarise conversationsDraft and send follow ups with Claude

We also build Claude workflows for the work outside your CRM, from reporting to research to content.

Apply now

Not sure what AI could do in your business? Ask us.

Integrations

Connects to the tools you already use.

Afoofa sits at the centre of your business and talks to your payments, calendars, inboxes, ads and website. Keep the tools that earn their place and replace the ones you're paying for twice.
AI assistants
ClaudeChatGPT
Payments and accounts
StripePayPalSquareQuickBooksXero
Calendars and calls
Google CalendarOutlookZoomGoogle Meet
Messaging
WhatsAppInstagramMessengerEmailSMS
Ads and social
Meta AdsGoogle AdsLinkedInTikTokGoogle Business Profile
Sites and shops
WordPressShopifyWooCommerce
Automation
ZapierMakeWebhooksOpen API

Bring your own AI

Ask your business questions in plain English.

Afoofa has its own AI built in. You can also connect Claude, ChatGPT or any AI assistant that supports MCP, and ask about your pipeline, contacts and calendar from a chat.

With Claude, you can go further: draft and send follow ups and update records, with your data and your rules in place.

ClaudeChatGPTAny MCP compatible assistant
Claudeconnected to Afoofa through MCP
Which leads from this week haven't had a reply yet?
Three: Tom Harris, Priya Nair and Leo Martin. Priya asked about pricing on Instagram on Tuesday. I've drafted a follow up for each. Want me to send them?
Send them, and move Priya to Hot in the pipeline.
Done. All three are sent from Afoofa and logged on each contact, and Priya is now in Hot.

Every tool, one screen

Everything your business runs on. In one place, set up for you.

CRM, automations, inbox, calendars, payments, funnels, reviews, email and social in a single login. Scroll to glide through the modules.

DashboardLast 30 days
Leads
1,284
▲ 18%
Pipeline
£48k
▲ 18%
Won
£24k
▲ 18%
Leads & conversions
Dashboard
Opportunities£56k
New12
Megan T.
£395
Tom H.
£1.2k
Won9
Megan T.
£395
Tom H.
£1.2k
Onboard3
Megan T.
£395
Tom H.
£1.2k
Opportunities
Conversations5 new
C
Charlotte H.
Is the Tuesday slot still free?
M
Marcus Bell
Thanks for the quote!
P
Priya Nair
Do you cover the centre?
J
Jordan Reed
Can I move to Friday?
Conversations
Automation · Lead to invoiceLive
New lead captured
Send SMS in 60s
Wait 1 day
Book the call
Send invoice · £1,200
Automations
CalendarThis week
Mon 16
Tue 17
Wed 18
9 am
Discovery call
Strategy call
11 am
Onboarding
1 pm
Demo
3 pm
Review
Calendars
PaymentsStripe
Revenue · 30 days
£24,100
▲ 18%
Northside Labs£4,200Paid
Brightwork Ltd£3,100Paid
Megan Todd£395Pending
Payments
FunnelConversion
Visitors
100%
Leads
62%
Booked
38%
Won
21%
Funnels and sites
Reputation4.9 ★ avg
HHannah S.★★★★★
GBooked us in within minutes. Brilliant.
DDevon H.★★★★★
GEasiest system we've ever used.
AAisha M.★★★★★
Nobody misses appointments now.
Reviews
Email · New campaignDraft
Subject: Your summer offer is here
Book now
To: 2,840 contacts62%open18%click
Email campaigns
Contacts2,840 total
NameStageValue
MMegan ToddNew lead£395
MMarcus BellContacted£1,200
PPriya NairBooked£640
JJordan ReedWon£4,200
SSara WhitfieldOnboarding£3,100
Contacts
Reporting▲ 18%
Visitors
8.4k
Sessions
11k
Conv.
3.4%
Organic
48%
Paid
31%
Social
21%
Reporting
AI agent · EmailActive
From Megan Todd09:02
Enquiry: availability next week?
Hi, could we book a consultation next week? Mornings are best.
AI reply · your tone of voiceSent in 41s
Hi Megan, thanks for getting in touch.
Tuesday at 10am or Thursday at 9am are free.
Which suits you best?
QualifiedCall offeredLogged in CRM
AI agent
Form builderEditing
⠿Full name
⠿Email address
⠿Message
Get started
Add a field
+Text
+Email
+Phone
+Date
Forms
Social plannerCompose & schedule
What do you want to post?+ Post
New summer collection
Tue · 9:00am
Queued
Three ways to fill your diary
Fri · 8:00am
Queued
Social planner
Contracts · signaturesAwaiting
Service Agreement
Afoofa & Northside Labs
J. Okoro
Signature · 16 Jun
Signed ✓
Contracts and signatures

Under the hood

The workflows behind it. Built for how you actually sell.

Every Afoofa system runs on journeys like these: triggers from any source, branches based on what people do, AI where it saves time and a person where it matters. Pick one and watch a lead move through it.
New enquiryWebsite form, ad or DM
AI replies by emailWithin a minute, in your voice
Wait 10 minutesGive them time to answer
Did they reply?Branch on what they do
Qualify budget and timingAI asks, the CRM records
Book a strategy callStraight into your calendar
Proposal and depositSigned and paid in one flow
Review request and nurtureAfter delivery, automatically

Try it now

Build your own. Click to add steps, then run it.

1Pick a trigger
2Add steps0 of 6

Pick a trigger first.

+

Pick a trigger to start your workflow.

Any trigger
Forms, calls, ads, bookings and payments
Smart branches
Different paths for different behaviour
AI steps
Replies, qualifying and drafting
Human handover
A person steps in when it matters
Every step reported
See exactly what each lead did

FAQ

AI questions, answered.

It works from your services, your pricing rules, your FAQs and examples of how you write. It has guardrails: it never offers discounts, it hands complaints and sensitive questions to a person, and nothing is posted publicly without approval.

Ready for a system built for your business, and nobody else's?

No templates and nothing cookie cutter. Every Afoofa system is designed around how you work and what you need. Apply in two minutes and, if we're a good fit, we'll show you exactly what we'd build.

Apply now