Questions, answered.

We build one system that runs your marketing and sales: your client CRM, email campaigns, social media, enquiries and bookings, proposals, invoices and payments, and reviews, all connected to each other. Then we stay on to run it and improve it with you.

No. There's a CRM at the heart of it, but it also replaces your booking tool, email marketing, forms, contracts, invoicing, social scheduling and messaging apps. One login and one bill instead of ten.

No, and that's the whole point. We scope it, build it, move your data across and train your team. You log in to something that already works.

Every system is built around the business, so every price is too. There's a one time build, then a monthly fee for the platform and ongoing support. You'll get a clear, fixed quote after we've reviewed your application, with nothing hidden.

We only take on clients we're confident we can help, and we limit numbers so each one gets proper attention. Applying takes two minutes.

Yes, where it makes sense. Afoofa connects with the tools worth keeping and replaces the ones you're paying for twice.

We build your foundations first, then add AI agents that reply, qualify, book and follow up in your voice. Afoofa has its own AI built in, and we can also connect Claude, ChatGPT or another assistant you already use. You stay in control of what the AI says and does.

With English speaking businesses across the UK, Europe, the Middle East and the US. Everything runs remotely, with calls and, on higher levels, a shared Slack channel.

Because every system is built around the business. A seed stage startup with one pipeline and a scale up with three markets need very different builds, so a price list would be wrong for almost everyone. You get a clear quote once we understand what you need.

There are two parts: a one off build, which covers strategy, design, build, migration and training, and a monthly fee for the platform and ongoing support from our team.

No. Applying and receiving a quote are free, and nothing is built until you've accepted it.

No. Your quote sets out what's included and anything that isn't, before you sign.

Yes. Many systems start with the parts that matter most, such as CRM, follow up and bookings, and grow as new campaigns, teams or markets are added. We'll quote for each addition before we build it.

We read every application personally and reply within two working days. If we think we can help, we look at your business in depth and then send a clear quote.

One system for marketing and sales: CRM and pipelines, a shared inbox, email and SMS campaigns, social media planning, calendars and bookings, proposals and payments, reviews, websites and forms, workflows and AI agents. Every part shares the same contact records, so nothing needs copying between tools.

No. We build the parts your business needs and leave the rest switched off. Most systems grow over time as new campaigns, markets or teams are added.

Our team does. We design each part around how you work, move your data across, build the automations, train your people and then run and improve the system with you every month.

Usually several of them. Separate tools for booking, email marketing, forms, e signatures, social scheduling, messaging and basic CRM are often retired. Specialist tools such as accounting, product analytics or ecommerce stay and connect.

Yes. AI agents run inside the platform to reply, qualify and book, and AI assistants such as Claude can connect to your data through MCP. See the AI page for what each assistant can and can't do.

It works from your services, your pricing rules, your FAQs and examples of how you write. It has guardrails: it never offers discounts, it hands complaints and sensitive questions to a person, and nothing is posted publicly without approval.

Email, SMS, WhatsApp, web chat, Instagram and Facebook messages, and phone calls. It can book straight into your calendar and update the contact record as it goes.

MCP (Model Context Protocol) is an open standard that lets AI assistants connect to your tools securely. We can connect your Afoofa system to Claude, ChatGPT or another assistant that supports MCP, so you can ask about your pipeline, contacts and calendar from a chat. With Claude you can also draft and send follow ups and update records.

Repeatable jobs we set up in Claude for work that sits outside your CRM: weekly reporting, research, content drafts, proposals. They pull from your Afoofa data so the output is specific to your business.

No. The system works without it. AI makes the good parts faster: replies go out sooner, leads get qualified before they reach you and follow up never slips.

We read every application personally and reply within two working days. If we think we can help, we'll look at your business in depth and send a clear quote. If you accept, we book a strategy session and plan the build.

None. Applying and receiving a quote are free. Nothing is built until you've accepted the quote.

About two minutes. It's one question at a time, most answers are a single tap, and your progress saves as you go, so you can finish later if you need to.

We'll tell you honestly and, where we can, point you somewhere better suited.

URCMO is Charlie's fractional CMO practice: marketing strategy and leadership. Afoofa is the system the team builds and runs for clients. URCMO clients without a proper system usually end up on Afoofa, and Afoofa clients can bring in a fractional CMO when they need one. Neither is a condition of the other.

A small team led by Charlie. You'll have a named account manager, and on the highest level, Charlie directly.

Afoofa is a trading name of Love That Group Ltd, a company registered in England and Wales. It is built and run by the URCMO team, who work remotely with clients across the UK, Europe, the Middle East and the US.

Yes. Once we've reviewed your application and we both think there's a fit, we're happy to introduce you to a client in a similar position.

Funded startups, new consumer brands, scale ups and established companies whose growth depends on leads, campaigns, clients and repeat revenue. That includes B2B SaaS and technology companies, consumer and ecommerce brands, marketplaces, fintechs and professional services firms.

The quick wins, like faster replies and fewer missed follow ups, show up as soon as the system goes live. The bigger gains come over the following months as we improve it with you.

Facts about other products come from their own public pages, which we list as sources with the month we checked them. We say where the alternative is the better choice, and we don't quote competitors' prices or claim Afoofa is cheaper in numbers.

A CRM is software you configure and run. Afoofa is a system that senior marketers design around your business, build, move your data into, train your team on and then run and improve with you every month.

No. If you have an in house team who want to own and configure a platform, or your needs are simple and your budget is tight, one of the alternatives may suit you better. Each comparison says when.

Yes. Migration is part of every build. We agree what moves across, clean it up, move it and train your team before you switch over.