The platform

One platform. Every part talking to every other.

CRM, inbox, campaigns, social, bookings, payments, reviews, websites, workflows and AI, on one set of contact records. Built around your business and run with you by our team.

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  1. CRMContact created and lead scored
  2. ConversationsAI replied in 41 seconds
  3. CalendarCall booked from the chat
  4. Invoices and paymentsDeposit paid after the call
  5. AutomationsPayment starts onboarding
  6. Email campaignsAdded to your client newsletter
  7. ReviewsFive star review requested
  8. Social mediaReview shared as a post
  9. ReportingEvery step tracked in one report
  10. Website and formsReport shows which pages bring enquiries

Every part

Pick a part. See how we build it.

01
CRM and pipelines

Every client on one record. From first enquiry to tenth order.

Leads, clients, companies and deals in one CRM, built around how you actually sell. Your team sees the full history before every call, and you see what the pipeline is worth.

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02
Conversations inbox

Every message in one inbox.

Email, SMS, WhatsApp, Facebook Messenger, Instagram DMs, website chat and calls land in one shared inbox, on the contact's record. Assign each conversation to the right person and stop answering the same enquiry twice.

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03
Email and SMS campaigns

Campaigns that sound like you.

Newsletters, broadcasts, SMS campaigns and automated sequences, sent to segments built from your CRM. Every send reports opens, clicks and the bookings that followed.

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04
Social media planner

One calendar for every channel.

Plan and schedule posts to Instagram, Facebook, LinkedIn, TikTok, Google Business Profile, X, Pinterest and YouTube from one calendar. Facebook and Instagram messages land in your inbox, next to the rest of your conversations.

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05
Calendars and bookings

Meetings booked while you work.

Booking pages, team calendars and class bookings that sync with Google and Outlook and add a Zoom or Google Meet link to every meeting. Confirmations and reminders go out on their own, and no shows are invited to rebook.

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06
Proposals, invoices and payments

Signed, invoiced and paid.

Proposals with e signatures, invoices, payment links and subscriptions in the same system as your pipeline. Card payments run through Stripe, PayPal or Square, and everything connects to Xero or QuickBooks.

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07
Reviews and reputation

More reviews, answered properly.

Review requests go out by email and text at the moments you choose. Google and Facebook reviews sit in one place, AI drafts the replies, and nothing is posted until you approve it.

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08
Websites, funnels and forms

Pages that feed the CRM.

Landing pages, funnels, websites, forms, surveys, quizzes and blogs, all built in Afoofa and all feeding the CRM. Every lead arrives with a record of where it came from.

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09
Workflows and automation

The follow up happens anyway.

Workflows start from forms, calls, bookings, payments and tags, then branch, wait, notify your team and act. AI steps, webhooks, the API, Zapier and Make connect everything else you rely on.

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10
AI agents

AI that works in your voice. Replying, answering calls and booking, within your rules.

Conversation AI replies across chat, email, SMS, WhatsApp and social messages, and Voice AI answers calls, takes details and books. Every agent works within guardrails you agree and hands over to a person when it should.

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FAQ

The platform, answered.

One system for marketing and sales: CRM and pipelines, a shared inbox, email and SMS campaigns, social media planning, calendars and bookings, proposals and payments, reviews, websites and forms, workflows and AI agents. Every part shares the same contact records, so nothing needs copying between tools.

Ready for a system built for your business, and nobody else's?

No templates and nothing cookie cutter. Every Afoofa system is designed around how you work and what you need. Apply in two minutes and, if we're a good fit, we'll show you exactly what we'd build.

Apply now