Campaigns that sound like you. Written, segmented, tested and sent.
Newsletters, broadcasts, SMS campaigns and automated sequences, sent to segments built from your CRM. Every send reports opens, clicks and the bookings that followed.
Illustrative screen with invented names and figures.
What's included
Email and SMS campaigns, done properly.
Email builder
Build emails and newsletters from templates designed to your brand, with your colours, logo and footer set once.
Newsletters and broadcasts
Send one off announcements, product updates and regular newsletters to the whole list or a single segment.
SMS campaigns
Send short, timely texts for launches, events and reminders to contacts who have agreed to hear from you.
Segmented lists
Target by any field, tag or activity in the CRM, so a trial user and a long standing client never get the same email.
Automated sequences
Welcome, nurture, onboarding and win back sequences that send on their own, triggered by what each contact does.
A/B testing and reporting
Test subject lines and content, then see opens, clicks and bookings for every send in one report.
How we build it
Designed with you. Then run with you.
You don't get a login to an empty account. Our team designs this part of your system around how you work, builds it, trains your people and keeps improving it.
Plan the programme
We agree what you send, to whom and how often, and map each sequence to a stage of the customer journey.
Build the templates
We design your email templates to your brand, set up your sending domain and build the segments each campaign needs.
Write in your voice
We write the sequences, newsletters and texts in your tone of voice, then test every link, merge field and branch before anything goes live.
Send, test and improve
We run the A/B tests, read the results with you each month and rewrite whatever isn't earning its place.
Connections
Plugged into the tools you keep.
Where a specialist tool earns its place, it stays and connects. Anything Afoofa already does gets retired, so there's one less login and one less bill.
In practice
How it fits a real situation.
FAQ
Campaigns, answered.
Yes. Email newsletters, broadcasts and SMS campaigns all run from the same place, using the same contact records and segments. Automated sequences can mix both, such as an email followed by a text reminder.
Ready for a system built for your business, and nobody else's?
No templates and nothing cookie cutter. Every Afoofa system is designed around how you work and what you need. Apply in two minutes and, if we're a good fit, we'll show you exactly what we'd build.